REUNIK

Creative idea

REUNIK is born from the eyewear industry’s own waste—transforming discarded materials into bold, 100% recycled sunglasses. The creative idea was to craft not just a product, but a lifestyle rooted in sustainability and local identity. We developed a distinctive logotype with playful quirks, a tailor-made color palette inspired by Istanbul’s vibrancy, and icons drawn from the city’s beloved mascots—cats and seagulls. Typography played a central role, pairing expressive slab-serifs with a grounded sans-serif for balance. Together, these elements shaped a striking, audacious brand language that merges eco-consciousness with effortless style, positioning REUNIK as imperfectly perfect and truly unique.

Brand name: REUNIK
Advertiser / client: Berrak Top
Product / service: Brand System / Packaging
Campaign name: Bridge to Sustain
Agency network: INDEPENDENT AGENCY
Agency: Ba'ndo, Istanbul
Web address: https://re-unik.com
Agency chief executive officer: Emrah Dogru
Chief creative officer: Emrah Dogru
Art director: Candan Durmaz, Bengisu Demirkaya
Copywriter: Bahar Nihal Ersözlü
Designer: Candan Durmaz, Bengisu Demirkaya
Account director (agency): Göksel Balaban
Client account director: Göksel Balaban
Managing director: Göksel Balaban
Strategic planner / strategist: Bahar Nihal Ersözlü
Illustrator: Candan Durmaz
Additional company: Freelance Motion Designer, Mahmut Kalyoncu