The Groundbreakers

Creative idea

Postmen is a Ukrainian communications agency – the market knows our work, but how do we reveal our essence? We created a unique gift: a 19×10 cm mosaic anyone can touch to feel our journey and aspirations. Built on cement with plywood backing, black-and-yellow glass tiles echo the graffiti at our office entrance, turning street art into our philosophy. Postmen is depth – we dig for insights. Postmen are people – talent over tools. Postmen is craft – each mosaic handcrafted by our team, embedding a piece of ourselves. A limited series of 50 mosaics with hand-stamped cards celebrated individuality and collective creativity.

Brand name: Postmen
Advertiser / client: Postmen
Product / service: Christmas gifts for clients and partners
Campaign name: The Groundbreakers
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Agency chief executive officer: Olena Vedmid
Art director: Iryna Pavlova
Copywriter: Daria Tarasevych
Additional company: Postmen team