The Official Premiere of Audi Q6 e-tron

Creative idea

With a remarkable 625 km range, the Audi Q6 e-tron redefines electric mobility. To showcase this, we created an immersive launch event in Sofia, transforming a film studio into a theatrical Arctic landscape. Real ice, snowfall, and a chilling atmosphere brought the vehicle’s power and autonomy to life. An emotional experience guided guests through a symbolic journey — from frozen stillness to summer warmth. Snow turned to rain, ice dissolved, dandelions filled the air, rainbow rising. The Q6 e-tron stood quietly at the centre, embodying freedom, transformation, and Audi’s vision for a sustainable, emotionally resonant driving future.

Brand name: Audi Bulgaria
Advertiser / client: Audi Bulgaria
Product / service: Audi Q6 e-tron
Campaign name: The Official Premiere of Audi Q6 e-tron
Agency network: INDEPENDENT AGENCY
Agency: NRG Brands, Sofia