Keepers of the wisdom

Creative idea

We were entrusted with creating visual communication for a heartwarming social responsibility campaign honoring our grandparents – those who nurtured us and paved our path. We opted for the powerful medium of ILLUSTRATION! The illustration imparts its message in a distinct manner, possessing the power to evoke emotions, provoke contemplation, and kindle curiosity. And it was the illustrations from which 'Keepers of the Wisdom' sprang forth - a campaign that endures to this day. Harnessing emotional intelligence, our message deeply resonated!

Brand name: Effectiva
Advertiser / client: Halkbank AD Skopje
Product / service: Illustrations
Campaign name: Keepers of the wisdom
Agency network: INDEPENDENT AGENCY
Agency: Effectiva, Skopje
Media agency: Effectiva
Digital agency: Effectiva
Production company: Effectiva
Web address: https://cuvarinamudrosta.mk/
Executive creative director: Sofija Semenpeeva Trajanovska
Copywriter: Mirko Trajanovski
Designer: Emilija Kiproska
Account director (agency): Vladimir Nasev
Client account director: Maja Naumovska Saveska
Illustrator: Kristijan Jovanoski
Digital strategist: Meri Shukurkoska