Faces of Veterinary Care

Creative idea

Our research revealed that 32% of vets in Poland experience professional burnout. Faces of Veterinary Care set out to reveal the unseen side of this profession. At the heart of the campaign were three unscripted interviews with vets, where conversation and photography merged into a single process. Led by a journalist known for drawing out raw honesty and producing striking portraits, the sessions yielded unretouched images capturing moments of passion, pain, and vulnerability. These intimate photographs became the campaign’s visual core, appearing across social media, video content, and OOH - telling the story as powerfully as the vets’ own words.

Brand name: Brit
Advertiser / client: Azan
Product / service: pet food
Campaign name: Faces of Veterinary Care
Agency network: INDEPENDENT AGENCY
Agency: Cut The Mustard Warsaw
Media agency: Performance Group
Additional company: Performance Group
Production company: Ekstrakt Studio
Web address: https://obliczaweterynarii.pl/
Creative director: Michał Oleksów
Art director: Jakub Walczak
Copywriter: Mateusz Sołościuk
Designer: Sylwester Dąbrowski
Account director (agency): Andrzej Walusiak
Client account director: Natalia Bilska
Strategic planner / strategist: Paula Sołtysiak
Pr director: Win-Win communication
Photographer: Przemek Chudkiewicz
Film production: Ekstrakt Studio
Director: Grzegorz Hospod
Director of photography: Przemek Chudkiewicz
Additional company: PR – Win-Win Communication Producer: Maja Morawczewska Talents: Magda Firlej-Oliwa, Michał Barczykowski, Dorota Morawska