Perfect timing

Creative idea

The McDonald’s campaign used a unique aesthetic to connect with GenZ by evoking the nostalgia of the 2000s. Working with photographer Botond Wertán, we wanted to bring back the raw, unfiltered feeling of digital photos—something real and simple, like memories captured on small cameras. This feeling, paired with playful visual icons like the flexible worker or the long-term planner, brought an authentic, familiar vibe to the campaign. Using a GenZ lens, the campaign's visuals captured the easy-going, non-pretentious style that GenZ values: direct, relatable, and full of nostalgic charm, tapping into their hearts.

Brand name: McDonald's Employer Brand
Advertiser / client: Progress Promotion Kft.
Product / service: McDonald's Employer Brand
Campaign name: Perfect timing
Agency network: INDEPENDENT AGENCY
Agency: Republic Group, Budapest
Production company: Space Media
Web address: https://karrier.mcdonalds.hu/
Agency chief executive officer: Tamás Barna
Chief creative officer: Rita Alberti
Creative director: Bogi Arányi
Art director: Fanni Tassy
Copywriter: Máté Sipos
Account director (agency): Kinga Tardi, Tíra Pavuk
Client account director: Anna Boér
Pr director: Anna Zámbó
Photographer: Botond Wertán
Film production: Benjamin János
Director: Anna Korom
Director of photography: Dániel Kiszler
Music: Ohnody