Why drive when you can ride
Creative idea
The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream. The reality includes a traffic jam, disconsolate screams of frustration, an undeserved parking ticket and a surprise visit from a seagull colony. The campaign layouts display authentic frustration and despair of car ownership to ask a simple question: why drive when you can ride.
Brand name: Bolt
Advertiser / client: Bolt
Product / service: Ride-hailing and shared micromobility
Campaign name: Riding is the new driving
Agency network: INDEPENDENT AGENCY
Agency: Bolt
Media agency: Mindshare
Additional company: ILA
Production company: ILA
Web address: https://bolt.eu/
Agency chief executive officer: Max Malicki
Chief creative officer: Liisa Ennuste
Art director: Alexsandra Kruusberg
Account director (agency): Helina Tähtla
Photographer: Jef Boes
Additional company: First Assistant: Louis Philippe Beauduin
Producer At ILA: Karen De Schepper
Producer Pt: Maria Machado
Producer Pt: Sandro Machado
Production Assistant: Joao Machado
Location Manager: Catarina Marques
Local Photo Assistant: Hugo Silva
Styling: Maria Falé
Hair & Make Up: Alex Origuella
Set Designer: Carmen Barber
Set Designer Assistant: Manuel Barbosa
Set Designer Assistant: Yiana Yaari
