Petsession

Creative idea

There are 250 homeless animal shelters with more than 100k homeless animals in Ukraine. People treat them as one gray mass, poor, sick, unwanted. Most people take in homeless dogs or cats out of pity. People want pets to be their friends. But to become friends, pets must be treated like personalities. Tо express their personality people usually do photo sessions. Why can’t pets have their very own photo session – Petsession. We photographed over 100 animals in Ukraine’s biggest shelter, Sirius. Also, we created a simple and easy to navigate website, where we uploaded all the portraits with animals stories and characteristics.

Brand name: Kormotech
Advertiser / client: Kormotech
Product / service: Petsession campaign
Campaign name: Petsession
Agency network: INDEPENDENT AGENCY
Agency: Postmen Kyiv
Production company: Postmen Production
Web address: https://petsession.club4paws.com
Creative director: Yaroslav Vedmid
Art director: Ira Pavlova
Copywriter: Mariia Karatkevich
Account director (agency): Hanna Savchuk
Strategic planner / strategist: Yaroslav Vedmid
Photographer: Lola Mamadzhanova
Agency producer: Olga Mykhalets
Additional company: Mariia Pustovit - Account Manager Dasha Kukisheva - Graphic Designer