SHOWCASE

MVM Future Talks

Entry code: 1305003GD21
Agency: Lounge Group, Budapest
Advertiser / client: MVM Group
Competition: A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Copywriting

Creative idea

Future Talks is a tech oriented online discussion show hosted by the hungarian energy provider, MVM. The topic of the first show was the influence of AI on our society. We've deep dreamed the key visual using an image of some sheep, and ran it through Google's original deep dream algorithm (available on Tensorflow: https://www.tensorflow.org/tutorials/generative/deepdream ). This way we obtained the answer to Philip K. Dick's question 'Do androids dream of electric sheep?' by asking a neural network to dream about sheep. Technical detail: We used another neural network based algorithm to scale the image to a printable resolution (Adobe Preserve Details 2.0).

Brand name: MVM Future Talks
Advertiser / client: MVM Group
Product / service: Energy provider
Campaign name: MVM Future Talks
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group, Budapest
Web address: https://mvmfuturetalks.hu/hu
Creative director: Peter Radovics
Art director: Balazs Gyutai
Copywriter: Balint Simon
Client account director: Daniel Sperczel
Media director: Krisztina Hidvegi
Managing director: Gyula Balasy
Additional company: Project Manager - Kitti Dorogi

Image

Signup to our NEWSLETTER