Shan'shi – Asia For All

Creative idea

Shan’shi brings authentic Asian food to Austria, so we brought authentic Asian advertising along: With a limited budget of just €100,000 for video and sound production, standing out was crucial. Shan’shi proved that creativity and originality – rooted in handmade, authentic details – can still make a lasting impression. The way the TV spots were directed more than matched the vivid eccentricity of their Asian inspirations, delivering eye-catching visuals and quirky originality. These ads embraced the sensory overload and playful absurdity typical of Asian advertising, making Shan’shi impossible to ignore – and ensuring the brand stays top of mind among its audience.

Brand name: Shan'shi
Advertiser / client: Maresi Austria
Product / service: Food
Campaign name: Asia For All
Agency network: SERVICEPLAN
Agency: Wien Nord Serviceplan
Production company: Kaiserschnitt Film
Chief creative officer: Christian Hellinger
Creative director: Stefan Kopinits, Matthias Piskernik
Art director: Simon Heinig, Michael Kleinhans
Copywriter: Markus Klar, Anna Sramek
Designer: Esther Menke
Account director (agency): Sarah Picco
Strategic planner / strategist: Daniela Gullner
Film production: Kaiserschnitt Film
Director: André Maat
Director of photography: Jens Wirtzfeld
Music: Soundfeiler
Post production producer: Lukas Beck