One-parent family

Creative idea

In order to show the situation of single-parent families, we decided to bring the story of a father who is raising his daughter alone. Our goal was to show insights and intimate moments that any parent could identify with. Even those from complete families - our main target group. The story is completed with a well known Slovak song about parenthood called 'Father'. The ambition of the director Juraj Janiš was to film the story as realistically as possible. We wanted the viewer to believe that we are observing a real father and daughter relationship, that we are looking into the raw life of real people.

Brand name: Hodina deťom s jedným rodičom
Advertiser / client: Nadácia pre deti Slovenska
Product / service: non-profit organisation supporting single parent families
Campaign name: One-parent family
Agency network: INDEPENDENT AGENCY
Agency: Slovák & Friends
Production company: Protos Productions
Creative director: Róbert Slovák
Art director: Lucia Lavríková
Copywriter: Silvia Gašparcová
Designer: Jakub Mikula
Account director (agency): Kristína Stella Krištúfková, Natália Šebová
Managing director: Kristína Stella Krištúfková
Strategic planner / strategist: Romana Umrianová
Director: Juraj Janiš
Director of photography: Martin Chlpík
Music: Korben Dallas
Agency producer: Barbara Kipsová, Diana Švihlová