Joya Space

Creative idea

The new Joya bar was born to rescue you from any boring situation. And to ensure that people don’t get bored while watching the ad, we decided to showcase workplace boredom in the most entertaining way possible. In casting, we were looking for people who truly know how to be bored. Unfamiliar faces with familiar blank stares, drooping eyelids or crossed eyes? These are the perfect ingredients for casting brief for colleagues bored with life.

Brand name: Joya
Advertiser / client: ÚSOVSKO FOOD a.s.
Product / service: FMCG
Campaign name: Joya Space
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza CZ
Media agency: Wavemaker
Additional company: Creative Embassy
Production company: Creative Agency
Creative director: Roman Biath
Art director: Ondřej Kroupa
Copywriter: Dajana Székelyová, Michal Krhut, Matej Svoboda, Judita Ružičková
Designer: Ondřej Kroupa
Account director (agency): Klára Burianková, Marie Neoralová
Strategic planner / strategist: Roman Biath, David Červený, Lucia Urbaníková
Film production: Creative Agency
Director: Luboš Vacke
Director of photography: Radim Strelka