Verbund Manifesto

Creative idea

VERBUND is Austria’s biggest renewable energy provider. Just in time for the new year we aired a huge TV-Spot right in front of the world famous New Year’s concert on January 1st, 2021 in the Austrian TV Channel ORF. As the driving force behind the energy transition, the company launched a poetic appeal to take the perspective of nature and instead of talking, finally turning our attention to the energy solutions that are so close: In our nature. Because in the wind, in the water and in the sun, there is all the power that we need to achieve the energy transition.

Brand name: Verbund AG
Advertiser / client: Verbund AG
Product / service: Renewable Energy
Campaign name: Verbund Manifesto
Agency network: INDEPENDENT AGENCY
Agency: Heimat Wien - HMT Marketing GmbH
Production company: lemonpie, erna
Creative director: Peter Dirnberger, Simon Pointner
Art director: Simon Pointner, Fabian Kohlert
Copywriter: Peter Dirnberger
Film production: Gregor Schmalix
Director: Thomas Kiennast
Additional company: Consulting - Markus Wieser, Sophie Martzak-Görike, Stefan Schäffer