YES - I’m a Woman

Creative idea

'Women in Poland hear the word “NO” too often. YES, a Polish jewelry brand made by women for women, wants them to hear “YES” instead. That’s why we created the campaign “I'm a Woman”. A campaign aimed at paying tribute to all Polish real women - their diversity, courage, independence, emotions, and sensitivity. The main piece of the campaign was a film in which we portrayed strong and exceptional women being who they really are. We knew we were doing something right when TVP, Polish public television controlled by the right-wing government, censored its broadcasting. '

Brand name: YES
Advertiser / client: YES
Product / service: Jewellery
Campaign name: YES - I’m a Woman
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + JUNG v MATT, Warsaw
Additional company: MullenLowe MediaHub
Production company: F25 Production House
Executive creative director: Mikołaj Sadowski
Creative director: Pablo Dominguez Agregan
Art director: Antonina Ruszkowska
Copywriter: Aleksander Madej
Designer: Mateusz Michalczyk
Account director (agency): Anna Stolarz
Client account director: Radosław Smorga
Senior planner: Marcin Pyszora
Pr director: Dawid Kazmierczak
Photographer: Gosia Turczynska
Film production: Stefan Stefanski
Director: Krzysztof Grajper
Director of photography: Wojtek Zielinski
Agency producer: Paula Kaminska
Digital strategist: Sylwia Rytel
Digital creative: Michal Kalisciak
Additional company: YES: Justyna Lach, Zuzanna Krokowicz, Łukasz Kucharski; MullenLowe MediaHub: Anna Jezierska, Bartek Lissowski, Michał Bakalarczyk, Michał Sereda, Magda Sitarska, Aga Gadomska; 180heartbeats PR Dep.; Magda Lukasiuk, Asia Bauer