SUNDAY SCHNITZELS

Creative idea

Refusing schnitzels in a country where they’re worshipped as a national treasure? That’s a powerful story — and it needs powerful characters we can truly believe. That’s why we searched among non-actors — and everyone in the spot stood in front of the camera for the very first time. What’s it about? The story follows Filip, a young man who dares to refuse his girlfriend’s grandma’s Sunday schnitzels — an act of culinary heresy that turns him into a family outcast. But then comes the twist: Grandma reveals that for years, she’s been serving veggie schnitzels from Kaufland — and no one even noticed.

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: K Take it Veggie product range
Campaign name: SUNDAY SCHNITZELS
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Production company: Revers Films
Agency chief executive officer: Rastislav Bahurinsky
Chief creative officer: -
Executive creative director: -
Creative director: Martin Polakovič, Juraj Kováč
Art director: Juraj Sapara
Copywriter: Martin Polakovič, Romana Kádeková
Account director (agency): Michal Ružica, Diana Hromeková, Majka Vavrová
Client account director: Juraj Rusnak
Strategic planner / strategist: Juraj Kováč
Film production: Revers Films
Director: Marek Partyš
Director of photography: Marián Ontko
Screenwriter: Martin Polakovič