The Oath

Entry code: 1402010GD23
Agency: ANGRY agency, Kyiv
Advertiser / client: Patrol Police of Ukraine
Competition: B. MOTION CRAFT (Video / Moving images), Casting

Creative idea

On July 4, 2015, the first 2,000 patrol police officers in Ukraine took The Oath. It was a newly-formed division after the Revolution of Dignity. Today, more than 15,000 officers continue to fulfill their promises despite the war. Now, when the patrol police is expanding and recruiting new people, current officers have become the faces of a new HR campaign. These portraits were taken in Kyiv, Kharkiv, de-occupied Kherson and on the front line in Bakhmut by Kostiantyn and Vlada Liberov (Top Photo 2022 by Time, AP, CNN). The text of the VO is the text of the official oath.

Brand name: Patrol Police of Ukraine
Advertiser / client: Patrol Police of Ukraine
Product / service: Patrol Police of Ukraine
Campaign name: The Oath
Agency: ANGRY agency, Kyiv
Creative director: Serhii Malyk
Copywriter: Serhii Malyk
Account director (agency): Inna Polshyna
Photographer: Kostiantyn Liberov and Vlada Liberova


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