Allegroverse 25: The Legend of Allegrowicz

Creative idea

Allegroverse celebrates Allegro’s 25th anniversary by creating a visually immersive world where Allegrowicze are at the center of the story. Through a POV film, viewers navigate meticulously crafted environments, blending real-world sets with cutting-edge CGI. The aesthetic combines futuristic design with nostalgic pop culture references, including the airship, labyrinths, and holographic control rooms. End Screens allowed viewers to explore the story interactively, seamlessly connecting the physical and digital elements. This integration of design and interactivity created a compelling visual experience, bringing Allegro’s legacy to life.

Brand name: Allegro
Advertiser / client: Allegro
Product / service: Allegro
Campaign name: Allegroverse 25: The Legend of Allegrowicz
Agency network: DDB WORLDWIDE
Agency: DDB Warsaw
Digital agency: DDB Warsaw
Web address: http://allegro.pl
Chief creative officer: Zuzanna Duchniewska
Executive creative director: Krzysztof Mielcarek
Creative director: Krzysztof Mielcarek
Art director: Katarzyna Warykiewicz
Copywriter: Agata Patoła
Designer: Jan Cieślak
Account director (agency): Aleksandra Filipek
Client account director: Ewa Szarras
Senior planner: Aleksandra Syrek
Film production: MOON Films
Director: Kuba Michalczuk
Director of photography: Patryk Kin
Music: Piotr Nazaruk
Screenwriter: DDB Warsaw
Agency producer: Agata Wiśniewska / Magdalena Betlejewska
Post production: Platige Image
Post production producer: Katarzyna Banasiuk
Digital production: Platige Image