BUBBLES

Creative idea

The world is polarized more than ever, and much of the blame lies with the internet and technologies that trap us in ideological bubbles. In the atmosphere of societal division, Telekom aimed to send a message of hope. To fully immerse the audience in the adventures of the two elf girls, we chose a handheld camera. Its shakiness, occasional intentional blurriness, fast-paced dynamics, and filming from a child's eye level draw viewers directly into the children's games as well as the challenges our protagonists face.

Brand name: Deutsche Telekom
Advertiser / client: Deutsche Telekom
Product / service: Telecommunications provider
Campaign name: BUBBLES
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Additional company: Saatchi & Saatchi Düsseldorf
Production company: Armada Films
Chief creative officer: Dennis May
Creative director: Jaroslav Vígh, Adam Baška
Art director: Tomáš Bánik, Veronika Holaňová, Matej Ježko
Copywriter: Zuzana Martiniaková, Sabina Lukáčová, Jakub Kuvik, Mária Tisoňová, Juraj Chmel
Account director (agency): Tatiana Bača
Strategic planner / strategist: Kamil Charvát, Lenka Dzurendová
Photographer: Pavel Hejný
Director: Alex Feil
Director of photography: Mortimer Hochberg
Music: Maximilian Olowinsky, Florian Lakenmacher, Sebastian Schütze, Bernhard Pausch, Bogdan Dück
Agency producer: Petr Slavík
Post production: R.U.R. Postproduction
Post production producer: Tibor Hutter
Additional company: Account Manager: Zuzana Kormancova, Eva Jarembekova Editor: Iain Whitewright, Marek Královský Masks: Mark Coulier, Andrea McDonald VFX/CGI Head of Production: Michal Berka VFX Compositor/Supervisor: Peter Nemec Head of CGI: František Hradecký CGI Artist: Tomáš Král Executive Producer: Pavel Picek Senior Client Partner: Jennifer Pohlmann Client: Ulrich Klenke, Wolfgang Kampbartold, Harry Koninis, Meike Többens, Denisa Šindelárová, Petra Novotná, Michal Mrnčo