Why drive when you can ride
Creative idea
The dream of driving your own car includes an open road, a full tank, and the hum of a healthy engine. But that’s just a dream. The reality includes a traffic jam, disconsolate screams of frustration, and a surprisingly malicious seagull that seems to have personal beef with you. Riding is the New Driving playfully dismantles the struggles of car ownership to ask a simple question: why drive when you can ride.
Brand name: Bolt
Advertiser / client: Bolt
Product / service: Ride-hailing and shared micromobility
Campaign name: Riding is the new driving
Agency network: INDEPENDENT AGENCY
Agency: Bolt
Media agency: Mindshare
Additional company: 100%
Production company: 100%
Web address: http://www.bolt.eu
Agency chief executive officer: Max Malicki
Chief creative officer: Liisa Ennuste
Designer: Alexsandra Kruusberg
Account director (agency): Helina Tähtla
Film production: 1974 Films & 100%
Director: Paul Geusebroek
Director of photography: Menno Mans
Music: Sauvage Sound
Agency producer: Annemien Lijfering
Post production: Ambassadors Berlin
Post production producer: Annemien Lijfering
Additional company: Colourist
Laurens Orij
VFX Supervisor
Bas Moonen
Editor
Milan Beltman
Sound Designer
Federico Damborsky
Sound Designer
Michaël Sauvage
Sound Designer
Quincy Vlijtig
Casting
Monique Murray
Grip
Ari Stravinos
Gaffer
Garric Hancock
Hair and Makeup
Carla Fourie
Wardrobe
Lethabo Motlatle
Production Designer
Neil Swanepoel
1st AD
Craig Brorson
Production Manager
Michael Bothma
Line Producer
Cindy Viljoen
