Shan'shi – Asia For All

Creative idea

Shan’shi brings authentic Asian food to Austria, so we brought authentic Asian advertising along: For a campaign with a limited budget, standing out was crucial – and so was authenticity. After all, that’s what true fans of Asian cuisine value above all. Shan’shi proved that creativity and originality – rooted in handmade details – can still make a lasting impression. The art direction more than matched the bold eccentricity of its Asian inspirations, delivering eye-catching visuals and quirky personality. Understatement? Absolutely not. Instead: manga-inspired graphics, blocky typefaces, and saturated colour worlds that playfully echoed the codes of Asian pop culture.

Brand name: Shan'shi
Advertiser / client: Maresi Austria
Product / service: Food
Campaign name: Asia For All
Agency network: SERVICEPLAN
Agency: Wien Nord Serviceplan
Production company: Kaiserschnitt Film
Chief creative officer: Christian Hellinger
Creative director: Stefan Kopinits, Matthias Piskernik
Art director: Simon Heinig, Michael Kleinhans
Copywriter: Markus Klar, Anna Sramek
Designer: Esther Menke
Account director (agency): Sarah Picco
Strategic planner / strategist: Daniela Gullner
Film production: Kaiserschnitt Film
Director: André Maat
Director of photography: Jens Wirtzfeld
Music: Soundfeiler
Post production producer: Lukas Beck