The Wrong Bank

Creative idea

Banks are all about money, right? Banking service is all about huge amount of papers and time, right? If a banking system works, why to change it? Right? If this is right, then Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time. While you can replicate business processes, you cannot copy real feelings, as well as masterpieces created by great artists.

Brand name: Tochka
Advertiser / client: Tochka
Product / service: Banking services
Campaign name: You Cannot Copy Love
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Yekaterinburg
Additional company: Daddy's Film Production
Production company: Daddy's Film Production
Executive creative director: Andrei Gubaidullin
Creative director: Anton Rozhin