THE INVENTOR

Creative idea

Society is becoming radicalized, and more and more people are questioning authorities—scientists in particular. In this tense atmosphere, Slovak Telekom decided to communicate its 5G network with an unconventional campaign. It does not showcase modern cities, smartphones, or other smart devices. Instead, it highlights that if it weren’t for one humble Slovak—someone many in the country have never even heard of—5G connectivity wouldn’t exist at all. This is the story of Jozef Murgas, a priest who, in 1905, became the first in the world to achieve wireless voice transmission.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Telecommunications provider
Campaign name: THE INVENTOR
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Media agency: Wavemaker Slovakia
Production company: Protos productions, Barbara Kipsová, Diana Švihlová
Creative director: Jaroslav Vígh, Adam Baška
Art director: Tomáš Bánik, Artem Chibiriev, Terézia Ščasnovičová, Veronika Holaňová
Copywriter: Roman Hríbik, Ivana Polohová, Sabina Lukáčová, Michaela Markusková
Account director (agency): Tatiana Bača
Client account director: Petra Novotná, Michal Mrnčo, Ivana Daučíková, Ivana Lužinová, Ondrej Mikuš
Strategic planner / strategist: Kamil Charvát, Lenka Dzurendová
Director: Marek Partyš
Director of photography: Michal Babinec
Music: Jan Šléška
Post production: R.U.R. Postproduction
Post production producer: Michal Berka
Additional company: ACCOUNT MANAGER - Marián Zverbík SET ARCHITECT - Juraj Kuchárek SET DESIGNER - Martin Hájek COSTUMES - Ivana Struhárová HAIR & MAKE-UP - Ria Pontikis SOUND DESIGN - Samuel Jurkovič, K2zvuk EXPERT CONSULTANTS - Ján Šebo, Miroslav Horník