Becherovka Unfiltered

Creative idea

Our video was born naturally, just like the product itself. A bottle of Unfiltered Becherovka was placed into a fully natural set. For 5 weeks the growing plants around it were captured with the time-lapse, using 8 computer-controlled cameras. The power of our film was in allowing nature to be the art director itself. For that purpose every single inch had to be designed, using fern, moss and other seeds in perfect combination with perfect lighting and environment to pay tribute to the visual beauty of nature - but with large portion of chance taking care of the design.

Brand name: Becherovka Unfiltered
Advertiser / client: Jan Becher Pernod Ricard
Product / service: Alcohol Beverage
Campaign name: Filmed Naturally
Agency network: INDEPENDENT AGENCY
Agency: Cocoon Prague, Prague
Production company: Mirage
Creative director: Karolina Belohlavkova
Copywriter: Karolina Belohlavkova
Designer: Sasha Sharavarau
Account director (agency): Ana Maselli, Çigdem Çevrim
Client account director: Radi Uzunov
Film production: Mirage
Director: Martin Douba
Music: Prague Cello Quartet
Agency producer: Robin Mikulas
Post production: Jan Mikulas
Additional company: Botanical Artist: Pavel Suk Sound Designer: Samuel Juricka