Naked

Creative idea

We turned an iconic Slovak song about nudity into an awareness campaign about leaked nudes and cyberbullying. The lyrics of Richard Müller’s 2001 track Nahý 2 (Naked 2) unexpectedly capture today’s online reality. Reimagined with a modern twist, the song became the foundation of a powerful video in which cyberbullying victims sing about never being naked again. Safe childhood bedrooms were transformed into raw school settings, reflecting the exposure victims feel when their intimate photos are leaked. The combination of the lyrics, the dark sound, and the powerful visuals resulted in an emotional video that has moved the Slovak public.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Telecommunications provider
Campaign name: Graduates of Cyberbullying
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Media agency: Wavemaker Slovakia
Production company: RE:SET PRODUCTION
Agency chief executive officer: Jaroslav Vígh
Art director: Terézia Ščasnovičová, Veronika Holaňová, Tomáš Bánik
Copywriter: Sabina Lukáčová
Account director (agency): Tatiana Bača
Client account director: Petra Novotná, Michal Mrnčo, Ondrej Mikuš, Ivana Lužinová Váleková, Miroslava Remenárová, Tatiana Švrčková, Alexander Sejna
Strategic planner / strategist: Kamil Charvát
Senior planner: Lenka Dzurendová
Photographer: Martin Palkovič
Film production: Martin Repka, Janka Repková, Adriana Ingeli
Director: Jiří Horenský
Director of photography: Marián Ontko
Music: Original music: Richard Müller – Nahý II; Music arrangement: FATMUSIC | Viktor Hazard, Juraj Marikovič