Yumos-Full Fresh

Creative idea

This project reinforces Yumoş's position as a leading fabric care brand by highlighting the key benefits of freshness and long-lasting fragrance in its renewed Yumoş Extra. The beloved Yumoş bears were also refreshed, symbolizing the enhanced formula by spreading freshness and fragrance in everyday moments. Yumoş bears have come from another planet to bring freshness and softness to everyday moments throughout the day, accompanied by engaging visuals and the uplifting tune of Christina Aguilera's 'Feel This Moment.'

Brand name: Yumos
Advertiser / client: Unilever
Product / service: Yumos Detergent
Campaign name: Full Fresh
Agency network: VML
Agency: VML Istanbul
Production company: Panda Films
Film production: Panda Films EP'S: Chad Ozturk, Eser Firat, Suat Saglam, Zeki Kahveci
Director: James F. Coton
Director of photography: Alex Jamin
Post production: Imaj
Additional company: Producer: Selin Laforge Jr. Producer: Dilek Emirzadeoglulari