Oneplay - Introduction

Creative idea

The doors slide open. A football legend chats to a soldier. A deep-sea diver’s in conversation with a nun. Welcome to the Oneplay universe — the first platform in Czechia to bring live TV and streaming together. To show this sheer range of entertainment, we crammed loads of mismatched characters into one space: Oneplay’s elevator. Each floor opened to a different universe — newsrooms, stadiums, ancient Rome, glittering reality sets. Real national icons shared rides with fictional heroes in moments of awkward humour and surprise. Infinite destinations at the push of a button — proving everyone’s favourites were now truly in one place.

Brand name: Oneplay
Advertiser / client: Jakub Folauf
Product / service: Streaming platform
Campaign name: Oneplay
Agency network: VML
Agency: VML Prague
Agency chief executive officer: Iva Welker
Chief creative officer: Jake Barrow
Creative director: Marton Martos
Art director: Carlos Paboudjian
Copywriter: Hayden Pike
Account director (agency): Frantisek Mares
Client account director: Jakub Folauf
Director: Robert Hloz
Director of photography: Pavel Hejny