Other Universe - Other Accessibilities

Creative idea

Bank of Georgia’s youth direction, sCoolApp, is Georgia’s most popular children’s mobile bank, featuring Other Universe - gamified illustrated financial education game played by over 100,000 kids. But 15,000 children with special needs were still left out. Our idea: redesign the very craft of the game to make inclusion seamless. We built Other Accessibilities: a reimagined color palette for colorblind children, custom typography for visual impairments, a sign-language-fluent character, and a Braille comic book version. By turning illustration, type, and character design into accessibility tools, we transformed Other Universe into Georgia’s first truly inclusive digital learning space.

Brand name: Bank of Georgia
Advertiser / client: Bank of Georgia
Product / service: sCool Card
Campaign name: Other Universe
Agency network: INDEPENDENT AGENCY
Agency: REDBERRY/Tbilisi
Web address: https://bankofgeorgia.ge/ka/sCoolApp
Agency chief executive officer: Giorgi Azaladze
Chief creative officer: Khatia Koplatadze
Art director: Nika Minashvili/Mari Gvakharia
Copywriter: Anuca Zhorzhikashvili/Beka Matiashvili
Designer: Anano Ghirsiashvili/Nika Minashvili
Account director (agency): Giorgi Azaladze
Client account director: Keti Kartvelishvili