#NoLabelJustFlavor

Creative idea

Gen Z values raw authenticity, flaws and all. Just like every Nestea flavor has its own vibe, every person has carried a “label.” The twist? A label becomes a superpower when you own it. That’s where #NoLabelJustFlavor came in: Nestea stripped its label to reveal its truest form, inviting Gen Z to do the same. To make the portfolio pop, we switched from flavors to character traits, pairing each Nestea flavor with a Gen Z label. The campaign came alive through Y2K inspired visuals: 3Ds, playful and bold videos blending product storytelling with attitude.

Brand name: Nestea
Advertiser / client: Maspex Romania
Product / service: FMCG Drinks (Ice-tea)
Campaign name: #NoLabelJustFlavor
Agency network: INDEPENDENT AGENCY
Agency: Heist Industries, Bucharest
Digital agency: Heist Industries
Web address: https://www.instagram.com/nestea_romania/ & http://tiktok.com/@nestea_romania
Creative director: Radu Pilat
Art director: Andrea Jianu
Copywriter: Ioana Frățilă
Photographer: Adrian Vizireanu
Digital strategist: Claudiu Trușcă
Digital creative: Andrea Jianu