From the Future World

Creative idea

Komercni banka wanted an extraordinary awareness campaign to show their dedication to technological innovation and investment in culture – specifically classical music. So, we took a genuine 1m30s musical score written 115 years ago by Antonin Dvorak, and used AI technology to complete a 15-minute, machine-human-composed piece called, From the Future World. Provocative questions about the human relationship with tech and music caught fire in mainstream media, and we ended the campaign with a sold-out performance and live radio broadcast of the piece in the world-famous Rudolfinum concert hall in Prague.

Brand name: Komerční banka
Advertiser / client: Komerční banka
Product / service: Financial services
Campaign name: From the Future World
Agency network:
Agency: Wunderman Thompson Prague
Web address: https://www.fromthefutureworld.cz/
Creative director: Richard Stiebitz, Filip Humpl
Art director: Pavel Charouzd
Copywriter: Nicholas Eglin, Sára Svobodová, Dagmar Beníšková
Designer: Jan Vacek, Radek Švorčík
Director of photography: Josef Jelínek
Music: AIVA/Antonín Dvořák
Additional company: AIVA