Luminor Bank / Future yourself

Creative idea

Most people struggle to imagine their life more than two years ahead — the concept of a distant future feels vague and unreal. To make it emotionally tangible, we invited people to meet their future selves 20 years from now. Using personal data and AI, we created highly realistic avatars and believable life scenarios. The experience was emotionally charged — participants responded with laughter, tears, even denial. This wasn't fiction — it was a deeply human mirror that made the future feel real. The creative idea turned abstract time into something visible, relatable, and motivating.

Brand name: Luminor Bank
Advertiser / client: Luminor Bank AS
Product / service: Finances, banking
Campaign name: Future yourself
Agency network: TBWA WORLDWIDE
Agency: TBWA Latvia, Riga
Media agency: SIA Inspired
Additional company: AS RCL
Production company: TBWA Latvia / RCL
Web address: https://nakotneses.luminor.lv/lv
Agency chief executive officer: Kaspars Eglītis, Kristīne Kalniņa
Creative director: Kaspars Eglītis
Art director: Didzis Upens
Copywriter: Kristaps Egle
Designer: Ilmārs Lauberts
Account director (agency): Elīna Vagre
Client account director: Kristīne Kalniņa
Media director: Rūta Jumiķe
Managing director: Elīna Dīcmane
Strategic planner / strategist: Aivars Avotiņš
Photographer: Māris Ločmelis
Film production: TBWA Latvia / RCL
Director: Uģis Olte
Director of photography: Māris Ločmelis
Screenwriter: Uģis Olte / Kaspars Eglītis
Post production producer: Uģis Olte