Bentley VR/MR Experience

Creative idea

Bentley VR/MR Experience redefines luxury engagement through a single immersive application. It fuses heritage storytelling in Mixed Reality, cinematic VR video playback, life-size vehicle configuration, and global virtual test drives. Users relive iconic Bentley milestones, then configure a Continental GT in true scale at home with AR integration and tactile haptic panels using real material samples. Finally, they experience a virtual drive across curated international landscapes. Designed for Apple Vision Pro, the app seamlessly blends innovation, craftsmanship, and emotion, creating a transformative brand journey that enhances how customers explore, design, and connect with Bentley.

Brand name: Bentley
Advertiser / client: Bentley Motors
Product / service: Luxury Automotive VR/XR application
Campaign name: Bentley XR Application
Agency network: INDEPENDENT AGENCY
Agency: YORD, Prague
Web address: https://yordstudio.com/project/vr-xr-experience-bentley/, https://www.youtube.com/watch?v=Jxqu_c9IHwk
Art director: Jakub Slunečko
Account director (agency): Michal Starý
Screenwriter: Jakub Slunečko
Additional company: 3D Lead: Ksenia Merzliakova 3D Designer: Anna Maslenko Lead Developer: Tomáš Havlík