Beyond art and design

Creative idea

Go beyond the frames - that' s the slogan of our campaign and the brand manifesto created to stimulate audiences' creativity and change their thinking about art. To achieve this, we created Szafir - the brand's Virtual Artist and AI creating art based on state-of-the-art algorithms. To establish him, we invited four “real' artists - Monika and Tomek Trzupek, Ada Zielinska and Augustynka, who prepared 78 graphic works which 'fed' the AI engine. Virtual Artist forces viewers to think and reconsider the fundamental definitions of words such as 'art' and 'artist.' It is exactly what going beyond the frames of art really means!

Brand name: Bombay Sapphire
Advertiser / client: Bacardi Martini Polska
Product / service: Bombay Sapphire
Campaign name: Step beyond the frame. Stir creativity
Agency network: SERVICEPLAN
Agency: Labcon, Warsaw
Additional company: Game Changer
Creative director: Paweł Woźnica
Art director: Aleksandra Krajewska
Copywriter: Emilia Stasiak-Witkowska
Designer: Paweł Woźnica, Przemysław Piekarski
Account director (agency): Krzysztof Żukowski, Anna Balcerowska
Client account director: Agnieszka Węgrzyn, Yuliya Martsinovich
Managing director: Marta Łysiak
Strategic planner / strategist: Joanna Kulig, Adam Kręgielewski
Digital production: Tomasz Przeździecki, Karol Masalski
Digital strategist: Dominika Matyszewska
Digital creative: Katarzyna Bąba, Aleksandra Miernik