Light of Home

Creative idea

Despite the ongoing war, Ukraine is rebuilding right now — and the results are already visible. We wanted world leaders to hear this message. The Ukraine Recovery Conference in Rome was the perfect stage. This message took shape in the art object Light of Home — more than just a piece of décor. Crafted from the debris of homes destroyed by Russia’s full-scale invasion, the lamp and planter embody the idea that even rubble can become the foundation for renewal. A plant growing in the pot symbolizes life rising from loss and destruction, while the light shining through a house represents hope for recovery, even in the darkest hours.

Brand name: Light of Home
Advertiser / client: UNDP, Ministry for Development of Communities and Territories of Ukraine, State Agency for Infrastructure Restoration and Development of Ukraine
Product / service: Crafted object
Campaign name: Light of Home
Agency network: INDEPENDENT AGENCY
Agency: plusone social impact, Kyiv
Web address: https://www.ukrainedelivers.org/
Agency chief executive officer: Maksym Savanevskyi
Creative director: Yevhen Posokhov
Art director: Maryna Vengreniuk
Account director (agency): Tetiana Morgun
Film production: Baza Agency
Director: Emil Bakhtiiev
Additional company: Creator of the art object Viktor Sosnov UNDP: Yuliia Samus - head of communications Kateryna Polyakova - communications specialist Yuliana Okhotnik - digital communications specialist Cheban Kateryna - communications expert