Vaisala Echo

Creative idea

The creative idea positioned Vaisala Echo—a highly technical measurement solution—as an orchestra, with Echo as the unseen conductor. Classical music served as a universal metaphor, transforming an abstract B2B product into something intuitive and emotionally engaging. A cinematic launch film featuring real musicians brought the metaphor to life, supported by a modular Echo Launch Toolkit for local adaptation. This broke category norms by using emotion, not explanation, as the core vehicle—making the campaign stand out in a typically rational B2B space.

Brand name: Vaisala
Advertiser / client: Vaisala
Product / service: Measurement infrastructure
Campaign name: Intelligent measurement infrastructure
Agency network: INDEPENDENT AGENCY
Agency: Studio Lauraéus x ALL CAPS
Additional company: Cocoa Mediaproductions
Production company: Cocoa Mediaproductions
Web address: https://www.vaisala.com/en/products/echo-intelligent-measurement-infrastructure
Agency chief executive officer: Ale Lauraéus
Chief creative officer: Antti Tähtinen
Art director: Ale Lauraéus
Copywriter: Antti Tähtinen
Designer: Ale Lauraéus
Account director (agency): Ale Lauraéus
Client account director: Rasmus Stoltzenberg, Strategic Marketing Manager
Media director: Jarno Mitjonen, Software Product Manager
Pr director: Katri Koponen, Communications Manager
Film production: Cocoa Mediaproductions
Director: Director: Sami Joensuu
Agency producer: Executive producer: Charlotte Westerlund
Additional company: DOP: Tuukka Kovasiipi MUAH: Jutta Janhonen Production Manager: Heini Susanne 1st AC: Riku Virta Steadicam Operator: Alvi Pakarinen Gaffer: Aki Karppinen Lighting Console Operator: Timo Haapasaari Lighting Technician: Joonas Vainikka Production Assistant: Ronja Saxelin Wardrobe & Make-Up: Jutta Janhonen Editor: Jukka Honkanen