GAIDELIS: Klasika

Creative idea

Classics will never go out of fashion. Just like the legendary „Gaidelis“ cookies, which through the years have achieved an almost cult-like status in Lithuania. To celebrate a new chapter of the brand we created an extraordinary advertising campaign! In cooperation with a local clothing brand 'labàdienà' we created the first original streetwear collection GAIDELIS KLASIKA.

Brand name: GAIDELIS
Advertiser / client: TRUTH. / VILNIAUS PERGALĖ
Product / service: CLASSIC COOKIES
Campaign name: GAIDELIS: Klasika
Agency network: INDEPENDENT AGENCY
Agency: TRUTH. Vilnius
Web address: https://duk.lt/gaidelis_shop/
Creative director: MANTAS VELYKIS
Art director: UGNIUS MIKSTA, JOLITA GALAMB
Copywriter: MARIUS MOZURAITIS, LINAS MIGONIS
Designer: UGNE AKSTINAITE, GINTARE BARYZAITE
Photographer: VISVALDAS MORKEVICIUS
Film production: DOMINYKA BERULYTE
Director of photography: IMANTAS BOIKO
Music: VILIUS TAMOSAITIS
Agency producer: UGNE - MARIJA RADZIUKYNAITE
Digital production: AKVILE PIKSRYTE