SHOWCASE

Spotify Oracle: Tune into your choices

Entry code: 1702003GD25
Agency: Saatchi & Saatchi Ukraine
Advertiser / client: Oreo
Group: Creative Media Excellence Drum, A. CREATIVE USE OF MEDIA, Audio Platforms

Creative idea

Spotify Oracle is a funny and interactive OREO radio game that provides listeners with some help in daily decision making with OREO, even without having a cookie in their hands. Mechanic: We create a series of audio spots for Spotify that change depending on which earbud the listener keeps in. Based on which earbud remains in your ear, you’ll hear a random piece of advice from the cookie.

Brand name: Mondelez Ukraine
Advertiser / client: Oreo
Product / service: Oreo
Campaign name: Spotify Oracle: Tune into your choices
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Media agency: Spark
Executive creative director: Kosta Schneider
Creative director: Sergiy Biloshytskiy
Art director: Valeriia Voitovych
Copywriter: Olha Holub
Designer: Dmytro Moloshnikov, Daria Hrytsenko
Account director (agency): Anna Siedaia
Client account director: Olga Mamay
Managing director: Tetiana Slyvko
Additional company: Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine Yaroslava Kaplun Account manager Saatchi & Saatchi Ukraine

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