Outdoor Interior

Creative idea

With a 365.bank mortgage, plans are never far from reality. To prove it, we placed billboards symbolically on two nearby apartment buildings. Designed by an architect using real floor plans and climber-measured façades, the visuals looked like an X-ray of the buildings. We then inspired residents with a personalized offer – a 36.5% discount on interior design by the same architect – and reminded them that financing was just across the street right in 365 bank. Finally, the campaign extended online, engaging social media fans. Outdoor spoke outward, inward, offline and online – turning plans into reality.

Brand name: 365.bank
Advertiser / client: 365.bank
Product / service: Mortgage
Campaign name: Outdoor Interior
Agency network: Leo
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Peter Kontra
Executive creative director: Peter Kačenka
Creative director: Peter Michalka
Art director: Richard Sokol
Copywriter: Ladislav Macko
Designer: Monika Macková
Account director (agency): Michal Kopriva
Client account director: Romana Juhásová
Photographer: Damián Tomáš
Additional company: Strategy director: Vladimír Lefík