Reconnected ads
Creative idea
Nearly 6 million Romanians live abroad. Physically. But their heart is still with the ones back home, who need their care and protection. That’s why Allianz Țiriac launched the first insurance designed for the diaspora, empowering people to look after their loved ones from anywhere in the world. To raise awareness about the product, we created a series of striking billboards: messages split between Romania and the countries where most of the diaspora lives. Each one shared real, everyday moments of care from afar, only to be finally reconnected on the streets of Europe and on Social Media – by family and friends.
Brand name: Allianz-Tiriac
Advertiser / client: Allianz-Tiriac
Product / service: Insurance
Campaign name: I'm here with you even when I'm not
Agency network: Digitas
Agency: Digitas Bucharest
Media agency: Media-tique
Additional company: Publicis Relations
Agency chief executive officer: Alexandra Trofin
Chief creative officer: Ana-Maria Taralunga
Art director: Alexandru Udrea
Copywriter: Lorena Morea
Designer: Roland Împușcatu
Account director (agency): Andreea Popescu
Strategic planner / strategist: Ioana Mihai
Additional company: Ana Blas – Senior Data Analyst;
Mirela Stoian – Communications Specialist;
Cosmin Rădulescu – Communications Manager;
Cristina Olaru - Account Manager
