Swisscom Sure Gorilla

Creative idea

With the digital Swisscom Sure insurance, damage can be repaired quickly. To promote this, a nationwide campaign was created, including a prominent megaposter designed to engage audiences in a surprising way. It creatively used the space to draw attention, turning the location into a playful representation of Swisscom Sure in action. The team photographed a parking garage facade and 'destroyed' it with AI. A clumsy gorilla was digitally inserted, creating the illusion that the damage was caused by the gorilla. This playful, attention-grabbing element underscored the ease with which Swisscom Sure can undo damage.

Brand name: Swisscom Sure
Advertiser / client: Swisscom (Schweiz) AG
Product / service: Insurance
Campaign name: Swisscom Sure
Agency network: SERVICEPLAN
Agency: Serviceplan Suisse AG, Zuerich
Media agency: Media Schneider
Production company: Stubbings Co
Agency chief executive officer: Nathalie Diethelm
Chief creative officer: Raul Serrat
Executive creative director: Micha Seger
Creative director: Marcin Baba
Art director: Nadja Tandler
Copywriter: Kelsang Gope, Günther Zumbach
Account director (agency): Nicole Grogg
Client account director: Felix Zürcher
Strategic planner / strategist: Philipp Zsifkotits
Illustrator: Leo Matkovic
Music: DubDub Studios GmbH
Additional company: Carina Kienzle (Junior Art Director) Michael Winnicki (Graphic Designer) Barbara Meier (Desktop Publishing)