GHOST TOWN

Creative idea

If fishing dies, fishing towns die too. Coastal towns like Ocaklar rely on fishing to survive. But ghost nets in our seas are destroying both the fish and the fishermen’s way of life. To raise awareness of this invisible threat, CarrefourSA turned Ocaklar into a ghost town—overnight. Ghost nets recovered from the sea were hung across streets. The abandoned-looking town became a striking preview of what the future could hold if fishing disappears. At the same time, CarrefourSA launched online training sessions for small-scale fishermen to promote sustainable fishing practices and help prevent real towns from becoming ghost towns.

Brand name: CARREFOURSA
Advertiser / client: CARREFOURSA
Product / service: RETAIL
Campaign name: CARREFOURSA
Agency network: TBWA WORLDWIDE
Agency: TBWA ISTANBUL
Media agency: PUBLICIS MEDIA
Production company: ORGANIC FILM
Web address: https://hayaletaglar.carrefoursa.com
Agency chief executive officer: BURCU ÖZDEMİR
Chief creative officer: İLKAY GÜRPINAR
Executive creative director: VOLKAN KARAKAŞOĞLU
Creative director: MESUT KOÇARSLAN, SERDAR GÜNGÖR
Art director: SERAY SAMANCI
Copywriter: ORKUN SÜSLÜ, NAZİF SEZER
Designer: YİĞİT ABİK
Account director (agency): ÖMER ÜSTÜNDAĞ
Client account director: ÇAĞLA YALÇINKAYA, BAHAR KILIÇ, DİLŞAH KOŞKAN
Strategic planner / strategist: YUNUSCAN HISIMCIL, ELİF ALTUNTAŞ
Senior planner: CSO - TOYGUN YILMAZER
Photographer: SERDAR ACAR
Film production: ORGANIC FILM
Director: YİĞİT KARAGÖZ
Agency producer: NESLİHAN GÜCÜM, NİLAY CİGİT, MERT ADABAŞ
Post production: SINEFEKT