The insurance business card that insures.

Creative idea

Groupama - a small insurance player on the Bulgarian market, decided to put on a heroic act and fight against the rising credit card fraud in the country. Aiming to win the trust of distrustful Bulgarians, Groupama demonstrated first-hand how insurance can protect you from financial loss. A hidden metallic layer within the company’s business cards blocks all RFID signals, turning the ordinary piece of paper into a device against financial fraud. After every business meeting, customers left with this protective tool in their wallets, knowing that no valuable financial information could be obtained from their debit and credit cards.

Brand name: Groupama
Advertiser / client: Groupama Bulgaria
Product / service: Insurance
Campaign name: Here's something smart
Agency network: TBWA WORLDWIDE
Agency: Noble Graphics, Sofia
Production company: Switch Productions
Creative director: Marsel Levi
Art director: Galina Nikolova
Account director (agency): Boryana Nacheva
Managing director: Ivo Altanov
Additional company: Production and Print Manager - Ivaylo Bojkov Prepress and Production - Boril Gourinov