SHOWCASE

Here for the Competition

Entry code: 1704004GD25
Agency: Pristop d.o.o., Ljubljana
Advertiser / client: Jure Bračko, Nataša Sernc, Tisa Vrečko Ilc, Lara Berlec
Group: Creative Media Excellence Drum, A. CREATIVE USE OF MEDIA, Ambient Media

Creative idea

When entering Slovenia, OTP Bank didn’t buy media space—it created it. The bank turned its competitor’s headquarters and branches into ambient media by simply cleaning their windows. With just a rag, solution, and a lift, OTP hijacked the most symbolic surfaces of the market leader and transformed them into living billboards. Passersby witnessed the activation firsthand, while social media amplified the stunt with organic reach. This unexpected use of the competitor’s property as communication space redefined OOH, proving that with creativity, the city itself becomes media. OTP made its market entry unforgettable by letting actions speak louder than ads.

Brand name: OTP Banka d.d.
Advertiser / client: Jure Bračko, Nataša Sernc, Tisa Vrečko Ilc, Lara Berlec
Product / service: Bančništvo
Campaign name: Clean Competition
Agency network: INDEPENDENT AGENCY
Agency: Pristop d.o.o., Ljubljana
Media agency: Pristop Media d.o.o.
Additional company: Pristop Media d.o.o.
Agency chief executive officer: Jernej Smisl
Executive creative director: Jure Tovrljan
Art director: Barbara Podlogar
Copywriter: Rok Artiček
Designer: Urban Zotel
Account director (agency): Žiga Gliha
Media director: Valerija Prevolšek, Nika Todorovski
Strategic planner / strategist: Eva Šterk
Additional company: Nina Miketič, Neva Novak, Emina Halilović, Dario Ajdovec

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