Algoflex Pain Ambassadors

Creative idea

Young people face pain from stress, bad posture, and sleepless nights—but they reject pharma ads. Algoflex’s Responsible Painkilling platform stressed authenticity: prevention first, medicine only when unavoidable. Since this generation skips ads but never gaming, Algoflex transformed NPCs into Pain Ambassadors—appearing inside the platforms and formats gamers value most. NPCs reacted in real time on Twitch when players mentioned pain, hijacked YouTube before game trailers, stepped into podcasts, and dominated Hungary’s top gaming portal. The campaign didn’t just buy media—it reinvented it, turning everyday gaming environments into interactive, brand-driven experiences that made pain prevention impossible to ignore.

Brand name: Algoflex
Advertiser / client: Opella Healthcare Commercial Kft.
Product / service: Pharma
Campaign name: Algoflex Pain Ambassadors
Agency network: Leo
Agency: Publicis Groupe Hungary
Media agency: Publicis Groupe Hungary
Production company: Umbrella Collective
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Andrey Tyukavkin
Executive creative director: Marton Jedlicska
Creative director: David Harmath
Art director: Diana Terjek
Copywriter: Daniel Szasz
Designer: Barnabas Trunko
Account director (agency): Aniko Koger
Client account director: Judy Majosi
Media director: Barbara Bakony
Strategic planner / strategist: Eszter Domonkos
Additional company: Rebeka Palmai - Account Manager Gabriel Covelli - Art Director