Firecrackers? No, thanks! - Do you hear their fear?

Creative idea

On TT and IG, we created “fake” profiles @kupipetarde (“buy firecrackers”), where we addressed and engaged the most problematic target group—young teens. When the campaign was revealed with the hero video, we transformed the profiles into @petardenehvala (“no to firecrackers”). Throughout the campaign, the community management team used carefully thought-out comments to further encourage the target group to reflect and give up pyrotechnics.

Brand name: Petarde, ne hvala
Advertiser / client: TAM TAM
Product / service: TAM TAM
Campaign name: Firecrackers? No, thanks! - Do you hear their fear?
Agency network: INDEPENDENT AGENCY
Agency: DROM agency, Novo mesto
Media agency: TAM TAM
Web address: https://www.tiktok.com/@petardenehvala?lang=en-GB
Agency chief executive officer: Nina Jakovljević
Chief creative officer: Milena Jakovljević
Executive creative director: Milena Jakovljević
Creative director: Milena Jakovljević
Art director: Marko Klemen
Copywriter: Urša Linec
Designer: Tadej Abram
Account director (agency): Simona Korošec
Client account director: Simona Korošec
Director: Andrej Srebrnjak
Screenwriter: Milena Jakovljević, Urša Linec
Digital production: Žiga Kuhel
Digital strategist: Milena Jakovljević
Additional company: Bine Zarabec, Lučka Fabijan, Maša Stanič, Gašper Simonič, Andrej Srebrnjak, Svit Šturbej, Katarina Benček, Alen Podlesnik, Jurij Zrnec