SmartStations

Creative idea

The CSOB SmartStations campaign promoted the option to purchase train tickets via the CSOB SmartBanking app. It leveraged the fact that in Slovakia, there are many forgotten stations without a ticket window or vending machine, where tickets can only be bought online. We turned this disadvantage into a benefit – branding them as SmartStations and adding our own reviews on Google Maps. Today, more than 50 stations are marked on Google Maps, and through well-known influencers, our message reached a wide audience.

Brand name: CSOB Bank
Advertiser / client: CSOB Bank
Product / service: CSOB SmartBanking app
Campaign name: SmartStations
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Additional company: mullenlowe ggk
Web address: http://www.mullenloweggk.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Creative director: Peter Izo, Vlado Slivka
Art director: Milan Maly
Copywriter: Michal Porubovic, Martin Rajec, Andrea Jurgosova
Designer: Matej Oskersky
Account director (agency): Miriam Cernej, Katarina Prikler
Client account director: Katarina Prikler
Managing director: Marek Pajtas
Strategic planner / strategist: Jakub Straka
Photographer: Viktor Gubka