Skoda Bike Planet
Creative idea
Škoda Bike Planet turns outdated cycling education into an engaging adventure on Roblox. Instead of textbook theory, kids learn safe cycling through gameplay: exploring city traffic, spotting dangers and practicing habits in real time. The game develops habits useful in real life bicycling through a virtual experience of riding in real street traffic. It blends fun with responsibility—featuring influencers, quests, tricks, and customization—so kids naturally adopt safer behaviours. By framing cycling safety as play, Škoda created not just a branded game, but a platform where education and entertainment meet.
Brand name: Skoda Polska
Advertiser / client: Skoda Polska
Product / service: Skoda Polska
Campaign name: Skoda Bike Planet
Agency network: Dentsu
Agency: Dentsu Creative Warsaw
Agency chief executive officer: Krzysztof Mocek
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Dominika Palczewska, Robert Chudziński
Copywriter: Kaja Miros
Designer: Artur Gańsk
Account director (agency): Łukasz Kazimierczak, Nazar Al-Khouri
Client account director: Arkadiusz Gwizdek
Strategic planner / strategist: Paweł Popek
Digital production: Sebastian Grzywa
Additional company: Creative Group Head - Marek Wyżnikiewicz, Rafał Pniewski;
Senior Content Creative -Tomasz Kostrzewa;
Head of Traffic - Wioletta Rosińska-Kania;
Brand Communication & CRM Manager (Skoda Polska) - Łukasz Matyla;
Communication Specialist (Skoda Polska - Natalia Tomaśko;
Communication Coordinator (Skoda Polska) - Katarzyna Efler;
Creative Excellence - Anna Sokołowska, Veronique Rhys Evans;
