PAO Under The Stars | AR Experience

Creative idea

All the ingredients for our idea were there. A historic live event, the fans' favourite ‘Seven-star’ team, a historic openair stadium and the starry sky of Athens. That’s why we “wrote' the european story of Panathinaikos BC in the Athenean sky above the Kallimarmaro stadium. How? We created an AR Experience through an effect on TikTok, that turned the sky of Athens into our very own billboard. Users could point their phones at the stars, and just like the sky guide apps, they could discover the seven European cups as constellations in the sky above the stadium.

Brand name: PANATHINAIKOS BC
Advertiser / client: PANATHINAIKOS BC
Product / service: PANATHINAIKOS BC
Campaign name: PAO Under The Stars | AR Experience
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory SA
Chief creative officer: Andreas Grigoriadis
Creative director: Andreas Dimitroulas, Paris Godenopoulos, Giorgos Tsokanos
Art director: Fay Theodorou
Copywriter: Nikolas Maravelis
Designer: Costas Papatheodorou
Additional company: Ilias Pistopoulos / FAM / Effect Developer Kanaris Kostopoulos / The Newtons Laboratory / Graphic & Motion Designer