PINNABLE HOME APPLIANCES

Creative idea

Introducing Pinnable Home Appliances: As Vestel, a competitive local brand, we transformed all of our home appliances into pinnable promotional items in gold appearance. Refrigerator, to pinnable refrigerator. Television, to pinnable television. Iron, to pinnable iron. We designed pinnable home appliances in gold appearance by co-working with jewelry designers. We stamped promo codes onto the back of the pins and began selling them in our stores around Turkey during the wedding season. We began our ad campaign making a TV commercial and a transmedia campaign strategy across social, digital, mobile, on-ground and PR, we created a buzz around the promotion.

Brand name: VESTEL
Advertiser / client: VESTEL
Product / service: HOUSEHOLD APPLIANCES
Campaign name: PINNABLE HOME APPLIANCES
Agency network: INDEPENDENT AGENCY
Agency: KARBONAT INDEPENDENT ADVERTISING AGENCY - İSTANBUL
Executive creative director: Cihan Kavaklıpınar
Creative director: Varol Döken
Art director: Birce Kırbaş, Oğuzhan Öztürk, Turgut Sarar
Copywriter: İrem Ataman, Emre Çakmak
Account director (agency): Ceren Ünay
Strategic planner / strategist: Burak Sıraç
Additional company: CREATIVE GROUP HEAD: Selim Küçükkutlu ACCOUNT SUPERVISOR: Merve Karaçelik MOTION DESIGNER: Ayşegül Pamak, Serdar Canik EXECUTIVE BUSINESS DIRECTOR: Emre Abay Marketing Communication & Retail Marketing Group Manager: Feza Turunçoğlu