Turkeyness wine collection

Creative idea

Gallio, Hungary’s only brand dedicated exclusively to turkey meat, faced a challenge: turkey is often overlooked compared to chicken, beef, or pork. To highlight its unique quality of containing both white and red meat, Gallio created an entirely new medium with Dereszla Winery: Turkeyness – a limited-edition wine duo, one red and one white. The bottles themselves became the message, perfectly mirroring turkey’s duality. Through tastings, influencer seeding, and retail presence, the wines turned into a media channel that educated, surprised, and inspired audiences – while reshaping the perception of turkey as a versatile, premium choice.

Brand name: Gallio
Advertiser / client: Gallicoop Zrt.
Product / service: Turkey meat
Campaign name: Turkeyness wine collection
Agency network: INDEPENDENT AGENCY
Agency: Whitedog Media Ltd. Budapest
Media agency: Whitedog Media
Production company: Whitedog Media Ltd.
Web address: https://www.gallio.hu/pulykasag-borparos/
Agency chief executive officer: Máté Major
Chief creative officer: Péter Tordai
Creative director: Árpád Kaspár
Art director: Péter Tarján, Máté Törzsök
Copywriter: Dénes Kisantal, Marcell Pucsok
Designer: Zsolt Párkányi, Edina Pjeczka
Account director (agency): Orsolya Palla
Media director: Heni Váczi
Strategic planner / strategist: Mercédesz Bán
Senior planner: Balázs Száday
Pr director: Péter Juhász
Agency producer: Lucia Cseh
Additional company: Senior Account Manager: Zsuzsanna Madler Senior DTP Specialist: Sándor Faragó Senior PR specialist: Edit Németh Social Media Manager: Tamás Sinthavong Head of Production: Márk Éry Media Planning Team Leader: Ákos Szabó Master Chef: Béla Prohászka Wine Expert: Szilárd Molnár Sunhill Bistro&Skybar Chef: Zoltán Bartha CEO (Gallio): János Ruck Marketing Manager (Gallio): Erzsébet Nagy Managing Director (Dereszla): László Kalocsai