KFC Navigation System
Creative idea
The campaign transformed KFC restaurant locations into physical navigation points in Kyiv to address GPS disruptions caused by electronic warfare. The creative idea included a humorous banner at the railway station in Kyiv reading, 'Welcome to Zhytomyr' (another Ukrainian city), which confused passers-by and effectively drew attention to the brand, alongside the development of KFC’s own navigation system independent of GPS.
Brand name: KFC Ukraine
Advertiser / client: KFC Ukraine
Product / service: QSR
Campaign name: KFC Navigation System
Agency network: INDEPENDENT AGENCY
Agency: idealer$ Kyiv
Agency chief executive officer: Vadym Gordeev
Creative director: Oleh Svyshch
Art director: Darka Zaviedieieva
Copywriter: Vitalii Katan, Liza Kulbachko
Additional company: Art Direction idealer$: Mykhailo Verbytskyi
Project Manager idealer$: Anastasiia Hlotova
KFC Ukraine:
CEO KFC Ukraine: Alina Kiptyk
CMO KFC Ukraine: Tetyana Biloshytska
Brand manager KFC Ukraine: Yana Lut
Media First Ukraine:
CEO Media First Ukraine: Anna Ostapenko
Senior Account Manager Media First Ukraine: Sofia Pliatsko
Strategist: Yulia Knysh
Digital head Media First Ukraine: Maksym Shevchenko
Media&Buying head Media First Ukraine: Illya Liashchuk
